3 Ignorables of CRM

Like all businesses, yours too hopes for revenue & profitability and the seller of CRM system fuels your hopes. He or She will show you all his fancy stuff, bells…


What if it had these 5 functions

It is said that average amount of time spent by users on WhatsApp on a weekly basis is 195 minutes (globally). It is also said that Indian users spend 98…

Data Mining

The MATRIX Nightmare : Does it Have You?

More than a decade ago, when I first started the project of designing the instrument, the process & analytics to understand premium #luxury car buyers, #Facebook had just started out and it…

Customer Loyalty

The Loyalty Twist

The day you sign a client is the day you start losing them, says the (legendary) fictional ad man Don Draper. Makes sense? Let’s say I replace the word “Client” in the above quote with the…