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Brand Naming

Metriken helps you find the correct name for your company to have a strong impression on your business. The Name is a stepping stone to success and is etched in the minds of the public thereafter.

Metriken anticipates that will be one of the most memorable milestones of your company’s journey! We already have a few tried and tested names like Fooddoo…Builder’s Needs, Real Al and SecuTech. Names that are catchy and have significant meaning and impact!

“The beginning of wisdom is to call things by their right names.”
- Chinese proverb


    How do we implement Brand Naming??

    Metriken’s Brand Naming will involve:
  • Identifying competitors,
  • Researching and conducting an internal and external Audit and Analysis,
  • Understanding what your company believes and stands for,
  • Shortlisting a list of names,
  • Live Testing the name in terms of a “beta” testing,
  • Checking for availability of the name in terms of a domain and
  • Conducting a trade mark search.

Talk to our strategy experts