Background
Metriken Offerings |
Download
Brand Research

Metriken employs a variety of brand research tools, including both qualitative and quantitative research techniques. We assess brand image and then identify specific ways to strengthen brand equity.

Our branding strategy involves market research or brand research to gain deep customer insight. This ensures that client recommendations and plans are fact-based, grounded in customer needs and marketplace realities.

“Research is creating new knowledge.”
-Neil Armstrong


How do we implement Brand Research Consulting??

    Metriken Brand Research will involve
  • Investigative research, including focus groups, one-on-one interviews, observational and ethnographic research. Included in this are techniques used for customer persona, customer journey and touchpoints alignment development.
  • Concept optimization research, which is instrumental in developing value proposition and positioning alternatives.
  • Customer Segmentation research.
  • Econometric tools to give absolute clarity on theoretical questions to make business decisions, and forecast future events.

Talk to our strategy experts