Background
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Strategy and Transformation
  • Micro-strategies for all digital channels to communicate consistently with identical marketing objectives (e.g. increased brand awareness
  • Cross-channel strategies, where channels integrate for better results (e.g. aligning link building and web content with SEO).
  • Distribution of data from one channel to benefit another (e.g. using Adwords information for maximum converting keywords and making new pages for content writing, SEM and SEO)
  • Macro-strategy that provides direction for all micro-strategies, facilitates cross-channel integration, measures the performance of each strategy and ensures that all initiatives are in line with objectives and brand messaging.

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