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Marketing and Customer Engagement

Digital marketing is the promotion of business using online resources and tools. Tools that include:

  • Websites
  • Micro-Sites,
  • Mobile Apps
  • Social Media Platforms.

These may include online banner ads, search engine marketing, Facebook ads, Twitter, YouTube, LinkedIn ads, Instagram, blogs, blogs, newsletters, email marketing, mobile banner ads and e-books.

Marketing and Customer interaction is about giving customers access to information through;

  • A Mobile Device,
  • Desktop Computer,
  • Traditional Phone call or Social Media.

To support your engagement with customers, you could use a customer relationship management (CRM) system to help you;

  • capture and collate information about your clients,
  • Track Contacts, call backs and Deals,
  • Track the Performance of your traditional and digital marketing strategies,
  • Link Your Customer Information with your Accounting software.

Talk to our strategy experts