Metriken Offerings |
Business Model and Canvas


A business model explains how your business will make revenue for you. How good is your business model?

It is important for every business to have a clear business model as it will help you foresee elements like: your business idea, the problem you are trying to solve, and how you will create valuable service or product for your target customer. A Business Model is Not a Business Plan and knowing the difference between the two is extremely crucial. Everyday someone out there starts a new business. Start ups and entrepreneurship is at a rise. If you are a new business or have an existing business and you want your business to stand out from your competitors you must have a unique value proposition, various revenue streams, and a creative hunger. In a nutshell you need a BUSINESS MODEL that clearly shows one or more ways to generate income.

Different types of businesses require a well thought Business model which can be Direct sales, Freemium, Franchise, Subscription, Business to business, Business to customer, Consumer to consumer, Cross sector collaboration, Business to Government. Choosing the right business model for your business will ensure smooth operation of activities.

What we do?

We help you understand the fundamental behind setting up your business. A thriving business requires a well laid business model, business plan, insight, market knowledge, and in-depth research. Besides the stated requirements we engage in brainstorming and arrive at multiple options of business model that fits your interest. We help you have a better organization design and a radical business model. In simple words, we help you build a unique competitive strategy that helps you sustain a competitive advantage over your competitors.

Market Research Benefits

  • Unique value proposition
  • The channels you will use for promotions
  • Identify niche market
  • Build customer relationship
  • Pen down cost structure
  • Identify revenue stream
  • Identify skilled resources
  • Identify branding measures

Talk to our strategy experts

Types of Business Models for a sustainable competitive advantage

  • We help you determine the policy choices, asset choices, and governance choices you wish to follow in your organization essential to run your operations.
  • Help you strengthen your business model if you want to modify and compete with competitors
  • Explain the operations team the difference between Business Model, Business Strategy, and Business Tactics for better performance
  • Create unique business profile
  • Identify key partners
  • Highlight key activities and resources
  • Showcase value propositions
  • Identify cost effective channels
  • Decide the type of relationship you want to have with your customers
  • Do customer segmentation
  • Design cost structure
  • Identify revenue streams