Metriken Offerings |
Brand Identity


Brand Identity is not just the colour, Logo, symbol, and name of your company but crucial factors that differentiate your business from another

With brand identity you create a notable product or service with unique characteristics. This uniqueness is what your consumers will relate with and identify if there is a need for it. Your brand identity comprises elements like Vision, Culture, Brand positioning, Relationships and Presentations. From signature tunes, logo, taglines, to trademark colour – all play a crucial role in occupying a spot in the consumers mind. It is these noticeable elements that will help your brand grow.

If your business has an impressionable and unique brand identity then you will have a better brand awareness. It is a basic means of customer recognition and these elements differentiate your business from your competitors.

What we do?

Our team of skilled writers and researchers search for appropriate news to stay well versed in your industry and be conscious of competitor’s news. At Metriken we


  • Brand Naming
  • Brand Positioning
  • Individual Branding
  • Brand Extension
  • Private Labels
  • Brand Development


  • Logo Design
  • Brand Guidelines
  • Packaging Design
  • Iconography
  • Grpahics & Images
  • Colour Palette

Talk to our strategy experts

Your brand identity marketing specialist

  • Craft a step-by-step guide focusing on the visual elements
  • Research and study about your competitors
  • Narrow down on your brand name and tagline
  • Embark on the design process that stands out, makes a visual impact, can grow with the brand, and is easy to apply
  • Incorporate  design elements : Logo, Colors, Typography, Design System, Photography, Illustration, Iconography, Data visualization, Interactive elements, Video and motion, Web design
  • If your brand has a retail store front then create a chic exterior signage
  • What is your brand personality and how do you want to showcase it?
  • Who is your target audience?
  • Do you know how to do demography wise customer segmentation or do you need help?
  • What is your value proposition?
  • How would you present yourself on social media?